ConSens Forschung und Beratung GmbH - Confident in method standards

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Confident in method standards - strong in innovative tools

Confident in method standards
strong in innovative tools

Basic elements of behavioural-science research are still valid and relevant today, shifts can only be observed in the significance of some approaches and methods. The opportunities for measuring have also advanced further. However mono-method strategies and unilateral research, which are currently based on mostly "technical-instrument approaches", or the attempt of also wanting to answer all questions "online", are less successful.

Our philosophy at ConSens:
Classic research methods (e.g. group discussions and face-to-face-interviews) and "modern methods" (e.g. online journals, WAPI-price-conjoints, eye tracking technology) are integrated into a comprehensive portfolio of methods – then combined accordingly with the relevant questions and finally coordinated with each other.

Important thereby is the implementation- and result oriented application and the successful combination of various methods!