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Scientific Research
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ConSens Forschung und Beratung understands itself to be a market research institute clearly anchored and dedicated to the qualitative approach of marketing research.
In doing so, our research is not confined to a one-sided way of thinking. Our approach is primarily based on a scientific behavioural research via applied consumer- and advertising psychology.
Therefore, the methodology is not "ideologically rigid", but its development is rather project related and problem solving oriented. This means, our work combines classic and successfully proven methods of market research, partly in conjunction with new elements and techniques of various scientific disciplines (e.g. ethnography, NLP, psycho-dramatic approaches).
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