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ConSens EthnoInsights
Discover typical worlds of
consumption and usage scenarios:
ConSens EthnoInsights©



Usage and consumption of consumer goods is taking place in different milieus resp. life-style environments and so in specific situational contexts.
Brands often get their meaning and benefits after projecting them into this contexts.

Understanding consumption contexts and translating them into a successful brand positioning!






ConSens Forschung und Beratung GmbH · Sulzbacher Straße 47 · 90552 Röthenbach a.d. Pegnitz · Tel. 0911 95047-0 · Fax 0911 95047-26