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Activities and contributions



Here you can find articles in trade press and publications by conSens to current topics and news from the institute.


For any questions or feedback please contact Peter Vinke
peter.vinke@consens-forschung.de.



Have fun reading!



Publications





05.04.2012
Brand Experience Research

Witness how consumers experience your brand!

Peter Vinke in planung&analyse Magazin 2/2012

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05.05.2011
Need-States-based-Segmentation

Segmenting consumer markets meet with motifs&Use-Segmentation

Peter Vinke in planung&analyse Magazin 05/2011

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05.02.2011
Shopper-Research-Approaches for a successful brand management at the P.O.S.

Peter Vinke in planung&analyse Magazin 2/2011

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05.04.2010
Tracking the trend

Trend research effectively implemented in marketing strategies

Peter Vinke in Research&Results Magazin 4/2010

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