Activities and contributions
Here you can find articles in trade press and publications by conSens to current topics and news from the institute.
For any questions or feedback please contact Peter Vinke
peter.vinke@consens-forschung.de.
Have fun reading!
Publications
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Trends4Brands© Tracking the trend Trend research effectively implemented in marketing strategies Would you like to know more? > |
The trend system is based on a continuously updated and expanded "dynamic trend database", in which trends, classified by their reach, are documented: Megatrends, area trends (such as consumer trends), branch trends (such as Food trends) and product trends. At ConSens, trends are seen as interpretable processes in the context of a complex and dynamic environment. The archive is based on current trend documentations and - in particular - on our own study results. The Life-Strategies, integrated in the trend system, takes into account marketing relevant reaction patterns of human beings in the context of a changing, ever more complex environment. They also reflect the values and life-style patterns which are essential for addressing consumers properly and serve as trend profiles of consumer´s behavior.
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