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Tools and Methods
ConSens
Customized Standards
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Classic methods or company own tools and technology - Our market research will always be tailored to the specific needs of our clients!
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Strategy- and Background-Research
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- ConSens Trends4Brands©
- Explorative Basic Analysis
- Segmentation Studies
- ConSens Motive&Use-Scenario©
- ConSens EthnoInsights©
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- ConSens - The Factory for Innovations©
- Innovation Potentials
- Brand-Extension-Potentials
- Line-Extension-Potentials
- ConceptTuner©
- Actionable work-out and developing of Positioning Concepts with consumers
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Test und evaluation of Marketing-Mix-Elements:
- ConSens CONCEPT©
- Screenings (z.B. Scribbles, Animatics, Mood-boards)
- Product ©
- ConSens PACKage Tools©
- ConSens brAnD-PreTest©
- ConSens Name&Claim©
- ConSens PriceOptimizer©
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Online-Research: ConSens WebTools©
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- Slice-of-life-Diaries+Scrap-Books
- Co-CreationLab
- ConSens Concept-Tuner©
- Concept-Screener
- Chats
- Foren
- WebConjoint
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ConSens brAnD-TRACKer© (continuous check of brand positioning)
- Controlling of Marketing-Mix-Elements
- Advertising
- Packaging
- Product
- Price
- Irritant Factor Analysis
- Customer Satisfaction-Studies
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Qualitative Methods
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- Creative Workshops
- (Semi-) Structured Interviews
- Indepth Interviews
- Focus Groups
- Mini-Indepth-Groups
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Ethnographic Methods
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- Diaries
- Scrap-Books
- Active Observations
- Accompanied Shopping
- Home-Use-Tests
- Useability-Labs
- Critical-Incident-Technique
- Mystery Shopping
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Quantitative Methods
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- Face-to-Face-Interviews
- Studio
- Inome
- Home Use Test
- Online-Interviews
- CAPI-Interviews
- WAPI/CAWI-Interviews
- CATI-Interviews
- paper&pencil-Interviews
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Technical Approaches
and Special Solutions
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- Eye-Tracking Analysis
- Tachistoscope Tests
- Conjoint Analysis
- Repertory-Grid-Tests
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Consulting und Client-Tools
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- Client-Workshops
- Brand-Status-Workshops
- SWOT-Workshops
- Innovations-Workshops
- Consumer Days
- Strategy-Developement
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Strategy and Implementation
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We analyze ad hoc research results regarding their impact for the considered brand!
 ConSens Balanced Brand Card© -
A Brand Management System for:
- Market Structure Analysis
- Brand Image Analysis
- Brand Positioning
- Brand Core Analysis
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