consens-forschung.de - conSens ConceptTuner EN

Institute

Tools and Methods

Brand Experience Research

Balanced Brand Card

International

Career


Starting one step earlier: Developing and optimizing product-, advertisement- and positioning concepts in joint collaboration with the consumer.
Advantages: Selective, testable and viable concepts in clear consumer language and thereby relevant in everyday-life.
In an iterative approach, concepts are developed, discussed and evaluated in collaboration with the participants, immediately optimized by conSens and the client; and if necessary, simultaneously visualized with the aid of mood-materials as well as illustrators in an "actionable“ approach.

Ready-for-the-market developing and “tuning” of brand/product positioning!