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Discover typical frames of consumption and usage scenarios
conSens EthnoInsights©

Usage and consumption of consumer goods takes place in different settings resp. life-style environments and is dependent on specific situational contexts that can be very heterogeneous.

Brands often receive a specific meaning and projection of benefits only after integrating them into these contexts.

conSens EthnoInsights©:
Understanding consumption contexts and translating them into
a successful brand positioning!